Privacy Policy | Luumare Estate

1. Introduction

Luumare Estate ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (including our advertising landing pages at /lp/...), submit one of our forms, or use our services, in compliance with the General Data Protection Regulation (GDPR) and other applicable EU data protection laws.

2. Data Controller

LUUMARE ESTATE SL (NIF/CIF B24935892) is the data controller responsible for your personal data. If you have any questions about this Privacy Policy or our data practices, please contact us at:

Email: contact@luumareestate.com
Phone: +34 610 741 106
Address: Benahavis Hills, v30, 29679 Benahavís, Spain

3. Information We Collect

We may collect the following types of personal data:

Identity Data: Name, title, and other identifiers you provide.
Contact Data: Email address, phone number, and postal address.
Technical Data: IP address, browser type, device information, and browsing patterns on our website.
Communication Data: Any correspondence you send to us, including form submissions and email communications.
Property Interest Data: Information about your property preferences, budget range, location and property type you are interested in.
Consent Data: Whether you accepted our contact/GDPR consent and whether you opted in to our newsletter, together with the date, source (contact form or landing page) and the exact wording of the consent you accepted.
Campaign Data: Attribution information for our advertising landing pages, such as the landing page slug and UTM/campaign parameters in the URL you arrived from.

4. Legal Basis for Processing

Under the GDPR, we process your personal data based on the following legal grounds:

Consent: Where you have given clear consent for us to process your personal data for a specific purpose.
Contract: Where processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract.
Legitimate Interests: Where processing is necessary for our legitimate business interests, provided these do not override your rights and freedoms.
Legal Obligation: Where processing is necessary for compliance with a legal obligation.

5. How We Use Your Information

We use your personal data for the following purposes:

To respond to your inquiries and provide requested services
To record your enquiry in our customer relationship management (CRM) system so that our team can follow up with you
To send property listings and updates that match your preferences
To send our newsletter and commercial information, only if you separately opted in (you can unsubscribe at any time)
To measure the performance of our website and advertising campaigns using aggregated analytics
To protect our forms against spam and abuse
To improve our website and services
To comply with legal obligations
To protect our legitimate business interests

6. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected. Enquiries and leads stored in our CRM are kept for the duration of our relationship with you and for up to 3 years after our last contact, unless a longer period is required by law (for example accounting or anti-money-laundering obligations). Newsletter data is kept until you withdraw your consent or unsubscribe. If a lead cannot be delivered to our CRM, it is temporarily stored in a restricted internal recovery queue accessible only to authorised systems, and removed once processed.

7. Your Rights Under GDPR

Under the GDPR, you have the following rights:

Right of Access: You can request a copy of your personal data.
Right to Rectification: You can request correction of inaccurate or incomplete data.
Right to Erasure: You can request deletion of your personal data under certain conditions.
Right to Restriction: You can request restriction of processing under certain conditions.
Right to Data Portability: You can request transfer of your data to another organization.
Right to Object: You can object to processing based on legitimate interests or direct marketing.
Right to Withdraw Consent: Where processing is based on consent, you can withdraw it at any time.

To exercise any of these rights, please contact us at contact@luumareestate.com.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. International Transfers

Your personal data may be transferred to and processed in countries outside the European Economic Area (EEA). When we do so, we ensure appropriate safeguards are in place to protect your data, including standard contractual clauses approved by the European Commission.

10. Third-Party Services and Recipients

We use carefully selected service providers (processors) to operate our website and business: our website hosting and infrastructure providers; our CRM system, which stores the leads submitted through our contact form and advertising landing pages; our transactional e-mail provider, used to deliver form notifications; Cloudflare Turnstile, used to protect our forms against automated abuse; Google Analytics 4, used for website and campaign measurement; and the Resales Online property data platform, which supplies the listings shown on our website. These providers have access to your personal data only to perform specific tasks on our behalf and are contractually obliged to protect it. We do not sell your personal data.

11. Cookies and Analytics

Our website uses essential cookies and local storage required for the site to function (including remembering your cookie choice and protecting our forms), and, if you accept them, analytics cookies from Google Analytics 4. When you visit our site you are shown a cookie banner where you can accept all cookies or essential cookies only; if you choose essential only, analytics storage is disabled. You can also set your browser to refuse all or some cookies, but some parts of our website may then not function properly.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.

13. Complaints

If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with your local data protection authority. In Spain, this is the Agencia Española de Protección de Datos (AEPD).

14. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

Email: contact@luumareestate.com
Phone: +34 610 741 106
Address: Benahavis Hills, v30, 29679 Benahavís, Spain